Times Square Gym | Manhattan

The brief called for a finish that could handle daily wear without looking institutional. Limewash gave us a mineral surface that breathes, ages gracefully, and softens the hard geometry of a fitness floor.

We applied multiple thin coats across the main training walls and recovery areas, building subtle cloud-like movement that shifts under the linear LED lighting.

The result reads as refined rather than rugged — a backdrop that lets the equipment and branding stand out while adding warmth to an otherwise industrial shell.